What is Conversational Commerce? How Can an AI Chatbot Help?
Conversational commerce is an e-commerce approach that enables shoppers to discover products, ask questions, receive personalized recommendations, and complete transactions through two-way dialogue. Instead of relying solely on traditional website menus, search bars, and manual filters, customers interact with online stores using natural language. These interactions take place across multiple digital touchpoints: On-site website chat widgets and proactive messaging assistants Messaging channels like WhatsApp, Instagram DMs, and Facebook Messenger Voice-enabled shopping platforms and virtual assistants At its core, conversational commerce merges the convenience of online shopping with the consultative, real-time guidance of physical retail. ┌─────────────────────────────────────────────────────────────┐ │ TRADITIONAL ECOMMERCE │ │ Browse Catalog...